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aurora projector
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-28.9% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.66avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,109.3avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.36–£28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£107K£107K/yr · 273K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand