45
anglepoise lamp
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£33.95avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,057.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.98–£207.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 63K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch