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40w screw bulb
Skip itPrices mostly outside the sweet spot ($3.35–$12.82) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,184.12avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.73avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 41K searches
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.35–£12.82cheapest to priciest tracked listing — scored on the share inside $15–$100