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28w g9 halogen bulb
Skip itPrices mostly outside the sweet spot ($3.35–$7.44) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,653.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Market size
Bad£7K£7K/yr · 16K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.35–£7.44cheapest to priciest tracked listing — scored on the share inside $15–$100