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2 pin light bulbs
Skip itPrices mostly outside the sweet spot ($4.94–$11.87) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Good1,485.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 89K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.94–£11.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier