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10w led bulb
Skip itPrices mostly outside the sweet spot ($2.48–$13.95) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,577.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.17avg listing price — sweet spot $15–$100
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 45K searches
Price range
Bad£2.48–£13.95cheapest to priciest tracked listing — scored on the share inside $15–$100