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100 watt bayonet light bulbs
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good711.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£116K£116K/yr · 110K searches
Avg price
Bad£8.25avg listing price — sweet spot $15–$100
Growth
Bad-53.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.98–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100