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fridge bulb
Skip itPrices mostly outside the sweet spot ($2.98–$5.15) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good1,164.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 92K searches
Avg price
Bad£4.10avg listing price — sweet spot $15–$100
Price range
Bad£2.98–£5.15cheapest to priciest tracked listing — scored on the share inside $15–$100