62
freezer
Launch itA $3.3M/yr market growing +21.6% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible£3.3M£3.3M/yr · 2.3M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good839.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good£124.59avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Bad£67.13–£215.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price