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black fridge
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good511.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good£112.98avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Market size
Bad£96K£96K/yr · 61K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£88.54–£193.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price