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15w screw bulb
Skip itPrices mostly outside the sweet spot ($2.98–$6.49) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,378.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 38K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.98–£6.49cheapest to priciest tracked listing — scored on the share inside $15–$100