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yarn winder
Skip itSoft demand (-43.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great414.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£6.94–£25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£127K£127K/yr · 221K searches
Growth
Bad-43.8%90-day search growth — must beat 0% to launch