51
wooden pegs
Worth a lookShows searches that convert (23.1% search→purchase), but prices mostly outside the sweet spot ($2.11–$11.70) keeps it on the watch list.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.4%90-day search growth — must beat 0% to launch
Market size
Good£291K£291K/yr · 245K searches
Review moat
Okay1,678.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Price range
Bad£2.11–£11.70cheapest to priciest tracked listing — scored on the share inside $15–$100