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wooden garden furniture
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great189.94avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Growth
Great+81.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£196.04avg listing price — sweet spot $15–$100
Market size
Okay£141K£141K/yr · 211K searches
Price range
Bad£38.87–£1221.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale