50
wooden coat hooks
Worth a lookShows low returns (1.1%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good602.96avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.43–£38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 121K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch