55
wooden clothes horse
Worth a lookShows low returns (0.4%), but soft demand (-17.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£24.61avg listing price — sweet spot $15–$100
Price range
Great£11.14–£62.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great414.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 84K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch