57
wooden bowl
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Review moat
Great310.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good£4.19–£35.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£111K£111K/yr · 283K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand