56
wooden beads
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great187.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.31avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 195K searches
Price range
Bad£2.83–£11.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand