57
wooden bath mat
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great308.88avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.37–£30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.04avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Bad£78K£78K/yr · 134K searches