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56

wisteria plant

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 89Conversion 40Competition 27Returns 96Price range 81Avg price 83Brand share 14Review moat 92Quality gap 94

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great151.31

avg incumbent reviews — the moat a new listing must climb

Growth

Great+94.4%

90-day search growth — must beat 0% to launch

Avg price

Great£18.11

avg listing price — sweet spot $15–$100

Price range

Great£11.57–£31.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£33K

£33K/yr · 58K searches