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53

winter plants for outdoors

Worth a look

Shows low returns (0.0%), but a small market ($11K/yr) keeps it on the watch list.

Market size 3Growth 42Conversion 23Competition 81Returns 100Price range 43Avg price 35Brand share 65Review moat 64Quality gap 83

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good932.14

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.18–£24.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Avg price

Okay£10.14

avg listing price — sweet spot $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 60K searches