58
winter pansies ready to plant
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great158.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Avg price
Good£12.46avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£2.21–£26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 75K searches