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Prices mostly outside the sweet spot ($4.26–$14.15) — this niche doesn't clear our bar today.

Market size 61Growth 19Conversion 24Competition 59Returns 85Price range 0Avg price 19Brand share 35Review moat 21Quality gap 81

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£521K

£521K/yr · 4.0M searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,680.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.87

avg listing price — sweet spot $15–$100

Price range

Bad£4.26–£14.15

cheapest to priciest tracked listing — scored on the share inside $15–$100