58
window box planter
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great£18.40avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great462.58avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.37–£52.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 184K searches
Signals No Dominant Brand