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Prices mostly outside the sweet spot ($3.58–$8.95) — this niche doesn't clear our bar today.

Market size 17Growth 38Conversion 99Competition 23Returns 88Price range 0Avg price 16Brand share 40Review moat 29Quality gap 67

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Review moat

Okay3,598.29

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad£67K

£67K/yr · 59K searches

Avg price

Bad£5.92

avg listing price — sweet spot $15–$100

Price range

Bad£3.58–£8.95

cheapest to priciest tracked listing — scored on the share inside $15–$100