50
white tea coffee sugar canisters
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but soft demand (-36.1% this quarter) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great458.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good£14.65avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£5.34–£24.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 94K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch