54
white sheet
Worth a lookShows low returns (0.6%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+67.9%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.02–£26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.77avg listing price — sweet spot $15–$100
Review moat
Bad15,958.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad£43K£43K/yr · 88K searches