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white pebbles
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+72.5%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,136.39avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.31–£28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 106K searches