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Worth a lookShows searches that convert (17.5% search→purchase), but pricing outside the sweet spot ($7.02 avg) keeps it on the watch list.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.54–£24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,149.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 139K searches
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.02avg listing price — sweet spot $15–$100