60
wheelie bin screen
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great141.27avg incumbent reviews — the moat a new listing must climb
Avg price
Great£82.19avg listing price — sweet spot $15–$100
Growth
Great+63.4%90-day search growth — must beat 0% to launch
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£7.08–£291.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£55K£55K/yr · 98K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale