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wedding gifts
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Growth
Great+65.3%90-day search growth — must beat 0% to launch
Price range
Good£4.13–£41.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£717K£717K/yr · 2.2M searches
Review moat
Good994.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand