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wedding card box
Worth a lookShows a thin review moat (110 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great109.54avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Price range
Great£4.61–£49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£103K£103K/yr · 287K searches
Signals No Dominant Brand