52
wdt tool
Worth a lookShows low returns (1.1%), but soft demand (-29.9% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great341.88avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good£3.18–£31.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Market size
Okay£161K£161K/yr · 244K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand