59
watering can rose
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Incredible+137.8%90-day search growth — must beat 0% to launch
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good748.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£178K£178K/yr · 245K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£5.96avg listing price — sweet spot $15–$100
Price range
Bad£3.53–£8.98cheapest to priciest tracked listing — scored on the share inside $15–$100