45
watercolour paper a3
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good946.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.51avg listing price — sweet spot $15–$100
Price range
Good£5.67–£27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 35K searches