50
water distillers
Worth a lookShows beatable incumbent ratings (4.2★), but prices mostly outside the sweet spot ($32.23–$1661.22) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£127.50avg listing price — sweet spot $15–$100
Market size
Good£393K£393K/yr · 153K searches
Review moat
Good1,298.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Price range
Bad£32.23–£1661.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price