61
water butt tap
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Growth
Great+100.6%90-day search growth — must beat 0% to launch
Review moat
Great241.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£119K£119K/yr · 147K searches
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Price range
Bad£3.23–£11.32cheapest to priciest tracked listing — scored on the share inside $15–$100