70
wasp trap
Worth a lookShows demand growing +251.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+251.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£361K£361K/yr · 255K searches
Review moat
Okay2,211.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.00–£22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse