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wasp nest decoy
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+90.7%90-day search growth — must beat 0% to launch
Review moat
Great490.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 52K searches
Price range
Bad£3.76–£13.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap