57
washing line spike
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Growth
Good+53.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,886.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.96–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£160K£160K/yr · 207K searches
Avg price
Okay£9.74avg listing price — sweet spot $15–$100