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washing line prop
Launch itA $1.1M/yr market growing +34.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.1M£1.1M/yr · 1.1M searches
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good897.78avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Price range
Okay£4.96–£21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.47avg listing price — sweet spot $15–$100