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52

washing basket with legs

Worth a look

Shows low returns (0.5%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.

Market size 16Growth 46Conversion 75Competition 12Returns 98Price range 92Avg price 85Brand share 33Review moat 90Quality gap 67

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great£13.93–£39.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great192.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.12

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad£64K

£64K/yr · 48K searches

Competition

Bad85%

top-5 click share — a locked-up shelf