55
wash basin
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($1.30–$15.01) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good861.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 246K searches
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Price range
Bad£1.30–£15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand