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visual timer
Skip itPrices mostly outside the sweet spot ($3.23–$18.16) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Market size
Okay£133K£133K/yr · 254K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,975.83avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.23–£18.16cheapest to priciest tracked listing — scored on the share inside $15–$100