63
vegetable rack
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£18.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great497.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.46–£38.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£263K£263K/yr · 569K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand