38
v shaped pillowcase
Skip itPrices mostly outside the sweet spot ($2.22–$10.18) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good1,311.79avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.45avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 270K searches
Price range
Bad£2.22–£10.18cheapest to priciest tracked listing — scored on the share inside $15–$100