52
under sofa table
Worth a lookShows low returns (1.2%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£20.88avg listing price — sweet spot $15–$100
Price range
Great£10.44–£49.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good707.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 150K searches