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turkish tea set
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great382.51avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.57avg listing price — sweet spot $15–$100
Price range
Good£6.29–£30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£63K£63K/yr · 104K searches
Growth
Bad-24.3%90-day search growth — must beat 0% to launch