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trouser hangers
Launch itA $1.1M/yr market growing +27.5% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 985K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,736.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.45avg listing price — sweet spot $15–$100
Price range
Bad£5.58–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand