54
trough liners
Worth a lookShows low returns (0.2%), but a small market ($13K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great231.08avg incumbent reviews — the moat a new listing must climb
Growth
Great+88.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Price range
Bad£5.64–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£13K£13K/yr · 40K searches